In this age of online ordering, online shopping, and online browsing, there doesn’t seem to be any room for good, old-fashioned business relationships.
Luckily, for a few important occupations (the tailor, the jeweler, etc.), the same principles that made “knowing someone” valuable still hold true. When you know a tailor, for example, you know just how they can cut a suit to flatter your shape; they know you, they know what you need, and they know how to accomplish that.
It’s much the same with jewelers. In the information age, we like to browse online comments, read “Yelp” reviews and get the best deals. But in the long-term, the best deals come from knowing a business that also knows you. Here are three reasons we recommend establishing a direct relationship with your jeweler:
Advantage #1: Saving Time
Matching your favorite jewelry—or your spouse’s favorite jewelry—to the jeweler isn’t as easy as you might think, especially if you continually browse around in new stores. Even the most helpful of jewelry outlets can only throw a bunch of guesses your way as they learn your tastes and your specifications. It’s “trial and error,” and worse yet, it’s something you have to do every single time you visit someplace new.
A jeweler that knows what you want, however, has an advantage: they know what to order for you, they know where to direct you, and they know how to save you money. But perhaps the most important element here is that they’ll also save you browsing time.
Advantage #2: Special Deals
Some jewelers are generous enough to their repeat customers that they offer them special discounts. You shouldn’t go to the same jeweler just in the hope of a few freebies, but you can be assured that a jeweler who knows you were looking for something can keep you alert when there’s a special offer or a special sale on the kind of item you were looking for. Think of it like signing up for a special discount newsletter—only in this newsletter, you’re the only one who’s signed up for it.
A caveat: don’t expect to be treated special simply because you’re a repeat customer. But you should expect to have an advantage built right in every time you walk in the store because you’re in familiar territory.
Advantage #3: Quality Advice
A jeweler who knows what you need as well as the kinds of purchases you’ve made in the past will be able to lend you their expertise with more efficiency than someone you just met. A jeweler you know can give you advice as it relates to specific fit, taste, and budgets. But even the most professional and courteous jeweler you haven’t met will have to fill in the blanks when it comes to these variables.
Like a good tailor, a good jeweler is someone you don’t want to lose. So as best you can, try to find the right one for you and stick with them over the long-haul. At Colucci’s, we’ll do just that. Stop on in today to browse our selection of fine jewels, or get a cherished piece repaired back to its original glory. We’re waiting to meet you, and you won’t regret it.